Fero Mobile was one of those brands I actually knew would find it difficult to find their place in the Nigerian mobile industry.

Competing with very strong brands like iTel Mobile, they were obviously faced with some difficulties and have decided to pack up like Innjoo.

Considering the fact that the harsh economic conditions in Africa is affecting various businesses, in just less than two years after its debut of its mobile phones in Nigeria, Fero Mobile has decided to end operations in Nigeria. People familiar with the matter said the company cited ‘harsh’ economic conditions for its closure.

According to a source close to the parent company of the brand, Midcom Group,

“The company has packed up its Nigerian operations. A memo to this effect was passed to all staff last week and we all are in the know about this, although it is a painful but we have to move on.”

He also said –

“We managed our Nigerian operations well but I think it wasn’t a market friendly atmosphere. We had challenges bothering on market bad debts by major retailers.”

According to Market analysts said there are over 30 mobile phone brands in the Nigerian market but just about 10 of them have the majority of the entire market share with pricing and promotions used to drive sales.

Originally Posted On NaijaTechGuy



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