The 10th edition of Singles Day sale which took place yesterday 11th of November, realised a whopping $30.8  billion dollar in sales.

This sets a new record for that platform, this figure represents a 27% year-on-year rise over 2017 total of $25.3 billion, this was helped in part by the e-commerce giant's expansion into in-store retail.
The figure cripples the revenue taken during similar major shopping days of US retailers, Amazon Prime Day sale in July, the retailers biggest year is estimated to have generated about $4 billion sales.
This is also in contrast with the Black Friday Weekend which generated about $14 billion in online sales for 4,500 US retail websites over a period of four days